Black Friday In The Land Down Under


The shopping phenomenon of Black Friday has infected Australian retailers about five years ago, when they started offering amazing deals to buyers and the whole idea was more than successful. Originally American tradition, it took over Australian market-the first ones to start this shoppingmania were major retailers like Harvey Norman, JB Hi-Fi, and Ted's Cameras offering significant discounts on a wide variety of products. Today, Black Friday is long-awaited day, when big retail names are competing about who is going to win the best profit, even a week before the official date (this year 24th of November). There are as many good online offers as the in-store ones – so no need to risk of being knocked down in the crowds. Get ready, set and press click!

Numbers are encouraging

Adopting this shopping strategy seems to have paid off, because reports from the 2016 event showing a 6% increase in retail sales compared to the November average in Australia, with Melbourne spending the most (17%), followed by Sydney (12%) and Brisbane (7%) in the same month.

According to the research from 47 per cent of Australians have already started buying presents, while about 4.3 million of them will wait for December to do so, research results show. Black Friday deals are already on offer at department giants Kogan and Ebay and makeup brand Sephora, while other big names like ASOS and Bonds just gave some hints about the possible sales. Many online retailers will keep the great offers for 27th of November, Cyber Monday, for all the folks who miss out Friday sales.

Amazon boom

Within this year’s Black Friday, one big event is about to happen – and that is Amazon launching on Australian market. Australians have been patiently waiting and now the time has come. The Australian expansion is part of Amazon's broader global plan, as it works to keep up it’s rapid growth and win out competitors like Alibaba and Walmart. Amazon's goal is to go live by Black Friday, but the final launch date is still yet to be confirmed. If this plan goes well and the retail giant gets ready just in time for the peak shopping season, we expect some high figures to pop up in the Black Friday statistical summary next year. 

Prepare yourself for the big day in time and check out some great deals here,

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