More than ever, this year Australian consumers have been prepared and educated about how to nail their Black Friday and Cyber Monday shopping. Maybe that is why data from Finder.com.au, have shown Aussie shopping lovers have spent over $200 million on Black Friday festivities!
According to retail analysts and consultants over a third of Black Friday shoppers were from Sydney, followed by Melbourne and Brisbane – with the majority of people spending their money on electronics, clothing and holidays. Some of this season’s best sellers turned out to be TVs, laptops, toys and gaming consoles, especially the PlayStation 4.
A national survey of 2,010 respondents revealed that 56 percent of buyers don’t wait for sales and just buy goods or clothing as they need, while 9 percent prefer to wait for Boxing Day sales. Believe it or not, 13 percent of people admitted they have no idea what Black Friday is.
As we know, the Black Friday origins came from USA and soon the tradition spread all over the globe in many countries. Even in America, this year’s event broke the record from last year showing 15.6 percent boost in total online sales comparing to the last year.
Black Friday online sales totalled at least $US3.54 billion ($A4.96 billion) by 8pm (local time) on Friday. On Thanksgiving Day, US shoppers spent more than $US2.87 billion online, according to Adobe Analytics.
The severe price cuts that come with Black Friday have been known to send bargain hunters into chaotic shopping brawls overseas, said Bessie Hassan, money expert at Finder.com.au. She also stated that December is still the most expensive time of year, so the buyers should use the chance to get the most of sales in order to save on Christmas shopping.
Experts claim Australians still see Boxing Day as one of the best ways to score the biggest bargains, but it is expected the Black Friday to become more successful in Australia in the future, as well.
Boxing Day occurs the day after Christmas each year, and is considered as an extension of Christmas celebrations as well as a day for sales and major sporting events. In 2017, Boxing Day falls on 26th of December. Although it is a public holiday, the Boxing Day Sales have become a sporting event in themselves, with crowds of shoppers queuing for shop doors to open in order to get the special deal. For many people it is far more than simple shopping, but about the adrenaline of the fight to hit the best bargain.