Swarovski shine in Sydney CBD


If you just happen to love chandeliers, you will be stunned by new boutique in the Sydney CBD! Luxury jewellery chain, Swarovski, has opened the first Australian store to feature the brand’s crystal drop chandelier.

This location is considered to be a part of the best retail real estate in the country and it also has a lot of potential for future investments. Managing director of Swarovksi, Brett Spinks confirmed there is an outstanding growth in their retail channel both online and in the physical POPs, so they will keep on growing the retail network. The plan is to open numerous new stores this year and the first one in the line is the one in stunning Pitt St mall location.

Having just joined the brand, it’s great to see a global, family owned organisation being able to have such relevance in a local market like Australia and we can’t wait to continue the success moving forward – said Spinks.

The new 100sqm store’s CBD location is just one out of four in total - the existing three locations are QVB, Myer Sydney and Sydney Westfield.

Store elements is something you will love for sure, they are designed by renowned architect Tokujin Yoshioka as part of the brand’s Crystal Forest store concept. According to Robert Buchbauer, member of the Swarovski Family and of the executive board, this design represents illustration of brand’s contemporary vision and taste. 

Swarovski Australia is the first store located at the entrance to the MidCity center on Pitt St Mall, which is Australia’s highest traffic retail location. 

Did you know?:  Headquarter of Swarovski is in Wattens, Austria. It all began back in 1895. when Daniel Swarovski created an electric machine that cut with incredible precision. That was the beginning of new era for crystal. The crystals graced the silver screen in past century’s most iconic movies, such as Diamonds are a Girl’s Best Friend and Breakfast at Tiffany’s. Inspired by decades of expertise, Swarovski opened it’s first boutique in 1980s.

Also, believe it or not, Merilyn Monroe wore a dress covered in Swarovski crystals while singing to the American President in 1962. That dress was sold in 1999. for incredible amount of 1.26 million dollars.

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